pep store target market

The high price target for PEP is $169.00 and the low price target for PEP is $130.00. With the success of its cellular division in South Africa, Pep has also started selling handsets in other African countries, including Zambia, Zimbabwe and Mozambique, with plans to roll this out into all its markets in due course. Target provides goods at discounted prices. Search in content. Marshalls. Above that PEP also offers other products such as homeware and cellular phones. Target market, Health care, Health care provider 809  Words | Add it here. Marketing management, Distribution, Supply chain 955  Words | Kids do not get attracted towards products meant for adults and vice a versa. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them.  Help in Clearer understanding of The idea behind this, explained Cronje, is to give customers “peace of mind” that whatever they purchase will always be at the best price the store can offer. 6  Pages. Pep primarily targets lower to middle-income consumers. Premium 650 River St Santa Cruz CA 95060. These are sourced locally where possible. Packaging Pricing policy of Target provides a variety of deals including buy one get one free deals, buy 2 get 1 free, etc. Celebrities Target Stores is the number two discount retailer in the country, trailing only Wal-Mart Stores, Inc., and has distinguished itself from its competitors by offering upscale, fashion-conscious products at affordable prices. the buyer or large hospital systems and health plans, the secondary, who may be interested in your particular product. TARGET The case examines the antecedents and consequences of market orientation in the context of Pep Stores, a modern profitable clothing, footwear and textiles discount retailer, catering to low-income consumers in an emerging consumer market. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry, causing reaching the wrong target market and losing market share. 3  Pages. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller, 2012). TARGET MARKETING - MEANING, BASIS AND ITS NEED ADVERTISEMENTS × Do you want to be the first to receive the latest offers? Large hospital systems are located nationwide such as HCA and Vanguard. Search in posts. Don't see the business you're looking for? The markets you are trying to reach are people with common characteristics that set them apart as a group. “Target is pleased to open its first store in Capitola, making it the second in … PepsiCo Inc. analyst estimates, including PEP earnings per share estimates and analyst recommendations. See Top Rated MarketRank™ Stocks Here “We don’t need a big parking area for cars. Pep targets the lower- income levels of the South African population offering excellent value. Pep Boys Towing is powered by our partnerships with top-rated national towing providers. Target plans to open a new store in Capitola by July 2012 that will employ nearly 200 people. Yoso Wellness. The company offers the “Target Visa card” which allows the customers to shop on credit. The #1 entertainment news and lifestyle website in the country covers everything showbiz, anything relevant and helpful to its readers, and all things extraordinary. • In 1965, the first Pep store was opened in the Northern Cape. Upon opening a business, a company must decide where to place the business and how to market the company. Not only has it expanded into markets such as Zambia and Nigeria with the development of modern shopping malls, but its stores have also been highly successful in standalone locations in less formalised retail areas. Younger professional 18-30 The focus of marketing effort is people. We don’t need the security of a shopping mall environment. With more than 2 200 PEP, PEPhome and PEPcell stores, PEP is the biggest single-brand retailer in Africa. PEP Stores overview 1.1. Fast-moving consumer goods – such as confectionery, hair and personal healthcare products – are also sold in Pep’s Africa stores, accounting for around 5% of turnover. The main advantage is that it focuses the marketer on the needs of the customer segments chosen. Ackermans and Pep outperform the industry par (35.6%) with NPS scores of 47.1% and 46.2% respectively. Before the company can open, a new business must choose what market they want to reach and the best way to reach them. According to Pepkor Africa’s managing director, Charl Cronje, Pep has an aggressive expansion plan for the continent. Pep trades in a variety of store formats. Psychographic, Target audience, Target 285  Words | Most Pep Boys stores are open seven days a week because we know emergencies can happen anytime. Video game console, Xbox Live, Microsoft 972  Words | 6  Pages, trade risks. markets needs, wants and desires 5. Today there is a PEP in virtually every town in South Africa. Whether you buy one, 10 or 100 – today, tomorrow or the day after – our first price is our best price, always.”. Maritz Publishing disclaims all liability for any loss, damage, injury or expense however caused, arising from the use of, or reliance upon, in any manner, the information provided through this service and does not warrant the truth, accuracy or completeness of the information provided. 740 Front St Santa Cruz CA 95060. Target Stores. Diversification into cellular and financial products. As such, it seeks to sell low-cost clothes and is the largest single-brand retailer in South Africa. 1550 Hopkins St Berkeley CA 94707. Explore Nearby. One of Pepkor’s most well-known brands is clothing and footwear retailer Pep, which operates in 11 African countries, including its home market South Africa. PEP, South Africa's largest single brand retailer offering affordable, good quality clothing, footwear & homeware with a range of mobile and financial services Premium By using this segmentation, it could easily help us to find the logical way to classify consumers.  More strategic approach Maximize That said, Cronje added there is no ‘one size fits all’ model in Africa and business models will often have to be customised to certain market requirements. The publisher's permission is required to reproduce the contents in any form. The group is also building two training schools in Mozambique and Angola to improve managerial skills in these countries. PepsiCo (NASDAQ:PEP) Price Target and Consensus Rating 16 Wall Street analysts have issued ratings and price targets for PepsiCo in the last 12 months. Brand management, Marketing, Target market 1488  Words | According to Pepkor Africa’s managing director, Charl Cronje, Pep has an aggressive expansion plan for the continent. are those who are most likely to buy from you. Middle class, People's Republic of China, Culture of China 427  Words | No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the, shoppers PepsiCo, Inc. Common Stock (PEP) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. “Whether you see Pep in Lagos, Luanda, Lusaka, or Parow (Cape Town), you have the same brand positioning, same corporate ID, same store layout, and mostly the same product offering.”, “I was quite surprised by some of the South African retailers in Nigeria. The company covers a wide area of distribution consisting of 1400 stores across Africa, posting as the largest retailer of the same brand products in South Africa (De Wit and Meyer 759). • Edgars scored the lowest on NPS with 17% of customers likely to recommend the brand. 1664 Commercial Way Santa Cruz CA 95065. Premium Pep Stores offers up-to-date affordable and durable products at the best prices, and strives to be the friendliest and most exciting retailer in Zambia. Therefore Pep has to customise some of its product offerings. One strategy that Pep employs to ensure price credibility is to never discount the first price it offers consumers. Visit Pep Boys Knoxville located at 106 Market Place Blvd to help keep your car running safely. Need a Tow or Repair in Knoxville. Market orientation is an important source of competitive advantage as it facilitates the profitable serving of target customer segments. We take the Pep business model with its assortment and store layout and design, and we copy as much as we can. profit.  More specific and effective use of 3  Pages. PEP’s target market is the massive lower-to-middle income end of the market. South African company registration: 1986/016729/23. • Variety of products; clothing and footwear for men, women and children, … Market Analysis HealthPost will provide through its online scheduling service provide timely access in order to maintain good medical outcomes and patient satisfaction. However there comes a point where we have to customise.”. Kids do not get attracted towards products meant for adults and vice a versa. Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap and hip-hop artists. Consider Pep clothing stores. 5  Pages. Premium Target Corporation is the fourth largest retailer in the United States, operating 1,556 stores in 47 states. HealthPost has two different target markets: the primary target is the buyer or large hospital systems and health plans, the secondary target audience are the consumers or women under forty-five. By the end of the year, Target will roll out 28 small-format stores in … Target Markets According to analysts' consensus price target of $144.94, PepsiCo has a forecasted upside of 12.2% from its current price of $129.14. marketing resources (e.g. He currently oversees Pep’s portfolio in six countries – Mozambique, Malawi, Zambia, Zimbabwe, Angola and Nigeria – and has recently visited East Africa to explore expansion opportunities. Target aims to offer its curbside pickup program Drive Up in 1,000 stores before the holidays. Formerly Dayton Hudson Corporation, Target has three main retail divisions: Target Stores, Mervyn's, and Marshall Field's. The only qualifier is there must be a lot of customers passing by our store.”, Published by Jeanette Clark on 21 Dec 2020, Published by James Torvaney on 28 Feb 2021, Published by Carien du Plessis on 11 Jan 2021, Published by Jeanette Clark on 25 Jan 2021, Published by Jeanette Clark on 2 Feb 2021, Published by Staff Writer on 10 March 2021, Published by Jeanette Clark on 9 March 2021, Published by African Hidden Champions Initiative on 9 March 2021, Published by Jeanette Clark on 7 March 2021, Published by James Torvaney on 5 March 2021, Published by Jeanette Clark on 4 March 2021, Published by Nelly Murungi on 3 March 2021, Published by Betsy G Henderson on 3 March 2021, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), International Islamic Trade Finance Corporation, The three challenges facing African finance in 2021, Mediterrania Capital founder launches new book on Value Creation in Private Equity, UCT’s MBA programme flies the flag for Africa in top global ranking, African finance heavyweights slated to make an appearance at The Africa Financial Industry Summit. Their target market is the mass lower- to middle-income end of the market. StrengthÞ The product line offered at Pep Store gives it a competitive advantage as compared to its competitors.Þ The availability of the brand is in 20 countries with approximately more 1400 stores (Smith, 2007).Þ This store has been focusing upon consumers belonging to … - Your target customers are those who are most likely to buy from you. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Their average twelve-month price target is $144.94, predicting that the stock has a possible upside of 9.70%. It also owns and runs the largest clothing factory in southern Africa, where it manufactures much of its clothing. I think that is kind of a risky strategy.”. Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. Target Market Of Pep Stores reach the target market and access all the market desired, without the logistics issues, costs, and decreasing the trade risks. PEP stores sells mainly clothing and footwear to its customers. Target market Sam Walton, Target Corporation, Discount store 1193  Words | That group of people is your target market. 4  Pages. Pep Stores is a company owned by Pepkor, an investment company based in South Africa, and is renowned as a low price retailer for low-income consumers. Website terms of use © Pepkor Holdings Limited. Stevenson said the low-traffic stores being closed either had misjudged the market or saw their customer base move away. Target Corp competes with Wal-Mart Stores Inc. and Amazon.com. PepsiCo segmentation, targeting and positioning decisions can be specified as the essence of overall marketing efforts. Copyright © 2021 — Maritz Publishing. time expertise) He added the next step is to expand into financial services – such as providing money transfers, unsecured micro loans, funeral policies and other financial products. Pep is a multinational retail company based in Cape Town, South Africa. This division has already proven lucrative in South Africa, but Cronje explained it is a bit more difficult to roll this out in other countries due to requirements for specific financial and banking licences. How we made it in Africa is published by Maritz Publishing CC. Consumers seeking quality merchandise All of them use effective, StudyMode - Premium and Free Essays, Term Papers & Book Notes. Brand consistency vital, alongside customisation, According to Cronje, one of Pep’s strategies is to keep its brand as consistent as possible across all markets. Psychographic, Coca-Cola, Target audience 1868  Words | Premium Premium 4  Pages. All of them use effective market segmentation to target specific markets. Store Director- Job Description. For example, in countries such as Nigeria there are import bans for products like footwear. One of Pepkor’s most well-known brands is clothing and footwear retailer Pep, which operates in 11 African countries, including its home market South Africa. Premium Target Marketing can– It also owns and runs the largest clothing factory in southern Africa, where it manufactures much of its clothing. This is not an easy task if several businesses of the same industry are located in the same neighborhood. Amount of Analyst Coverage PepsiCo has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock. The term target market is used because that market is the target at which you aim all your marketing efforts. Pepkor is a South African-based investment and holding company with business interests in Africa, Australia, United Kingdom, Poland, Romania, Slovakia, and New Zealand.It manages a portfolio of retail chains focused on the value market selling predominantly clothing, footwear and textiles. budget, 2. 4  Pages. 4  Pages. 8:53a Updated Ross Stores to open 60 new stores in fiscal 2021 8:52a Tesla stock falls 0.9% premarket, after tumbling 16.8% amid a 4-day losing streak through Friday The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Operations in the rest of the continent contributed 5%. The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). Published by Kate Douglas on 2 December 2014. According to the result shown in Figure 1 that has been attached in appendices, most of the internet user’s age in Malaysia is between 15 and 44. As of November 2009, the company reported over 1400 stores in operation, with total employment equaling 14,000 employees. South African-based Pepkor, which owns a number of global retail brands across three continents, recently sold a controlling 92.34% interest to retailer and manufacturer of household goods Steinhoff, for R62.8bn (US$5.64bn). All rights reserved. Segmentation and Target Market Paper Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry, causing reaching the wrong, all individuals. This is PEP! PEP opened its first store in 1965 in De Aar, in the Northern Cape. That group of people is your, Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). Premium In order to reach our service to the right customer, we have chosen Demographic as our target market segment such as age, income and occupation. In 2019, shoppers aged between 45 and 64 accounted for the majority of pet store revenue with a 43.5 percent share, and therefore made up the largest target market in the United States. Walmart Corporation 1415 Main St Watsonville CA 95076. 3. Target Market All Rights Reserved. The simplicity and the flexibility of our brand, will work in most locations. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Every segment has a different need, interest and perception. 4  Pages. PEP provides a lifeline to local people with affordable, good quality merchandise. It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. When I visited I could see they were getting desperate because their product mix and style was different to the brand in its [home] country. Premium ALL ABOUT TARGET . Every segment has a different need, interest and perception. They are also the market leader in the sale of prepaid mobile devices, with more than 50% market share across South Africa. “We already sell airtime in all the countries, excluding Angola, because we can’t get a licence yet,” explained Cronje. Premium “We don’t want to reinvent the wheel for Africa. What is meant by “target market”? “Therefore, in Pep stores you will never find a special of 20% off for two days, or a ‘buy two and get the third one free’ deal. reach the target market and access all the market desired, without the logistics issues, costs, and decreasing the trade risks. Pep’s business is based on a “low margin, high volume” model, explained Cronje, and caters for the lower-end of the market where price sensitivity is a reality. Pep Boys employs about 22,000, about 6,000 below its peak. Pep’s target market is the mass lower to middle income end of the market. Ross Stores. The goal is to reach a subset of the population who may be interested in your particular product. Answered 19 June 2019. As of November 2009, the company reported over 1400 stores in operation, with total employment equalling 14,000 employees. Internet, Internet access, History of the Internet 705  Words | During the financial year ending 30 June 2014, Pepkor reported revenues of R38.2bn ($3.43bn), with its operations in South Africa and neighbouring countries contributing 63% of this. Welcome to PEP, South Africa’s largest single brand retailer. Pep primarily targets lower to middle-income consumers. As part of our collaborative and guest-obsessed team, you help us create an experience that makes guests say “I love Target!” Founded in 1965, Pep operated in 11 countries in Southern Africa with the opening of an outlet in Lobito, Angola in November 2008. Current. 4. Segmentation and Target Market Brief Background: Pep • Pep is a successful multinational brand, which is based in and operates out of 11 countries. Find out more. Monterey Market. Overview PEP is a multinational company which started operating in 1965 and the first store was opened in Northen Cape. Pep Boys Chula Vista, 454 Broadway CA 91910 store hours, reviews, photos, phone number and map with driving directions. MARKETS Over the next 54 years, the PEP brand became a firm part of South Africa’s history and culture. Hudson's, Department store, Marshall Field's 1245  Words | The 2018 SA-csi for clothing stores ranked Ackermans, Edgars, Jet, Mr Price, Pep Stores, Truworths and Woolworths based on "highly" scientific insights into the … SHANGHAI TANG In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."

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