jetstar competitive advantage

There are seven routes through which Jetstar Asia airways flies. Jetstar and Its Competitive Advantage 5216 Words | 21 Pages. Being a leading lowfare airline, Jetstar pays extra attention on the cost management. The technology available in Jetstar will be all of their flights. Qantas Airline online booking also provides facilities like advance seat selection and online check in. 1.7 – Nature of Industry 1.4 Plan of Report5 The many companies that use the name jet have made it difficult for Jetstar Airways to sell its brand effecti… It operates services to regional destinations. The company faces several managerial; and political issues but the huge profits made by the company gives it an opportunity to grow. The figure above shows the process that we need to take into consideration when booking a flight with Jetstar. Introduction: Jetstar Airways is an Australian aviation company that provides the service of extending air travel to those who may have never been able to afford to fly by providing “all day, every day, low fares”. Executive Summary Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it make s up such a big bulk of the expenses incurred by airlines and the subsequent, Airline captured the online market and is awarded as no 1 travel site for online booking and it is visited by nearly 7.5 mill people per week. Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it, executive Alan Joyce said that "Jetstar was seeing that, so to be competitive at the leisure end we believed Jetstar needed to have direct Melbourne Tullamarine to Sydney services complementing its Avalon operations, assuring that profitable market stays with the group and it's not lost to our low-cost competitors´ (Creedy 2009). Strategy Introduction………………………………………………………………………...3 First, decide where to go, create a booking with Jetstar, confirm the fares, check the baggage charges and when at the airport when it explains the terminal, boarding and other assistance available. | 3.2 External Analysis. Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. Jetstar‘s expansion into international markets further exemplifies the application of strategic windows and a market extension strategy—taking a domestic product and extending it into an international market without substantial change (Fletcher and Brown, 2007) in seeking a competitive cost advantage … 3.6 Business Strategy Statement 4. Jetstar's revenue is the ranked 3rd among it's top 10 competitors. 2.3.2 Package8 Table of contents Table of contents. 1. In addition to this, the report will focus on the specific elements that enable Qantas to obtain a competitive advantage over its competitors. Opportunities and threats…………………………………………………………....6 1.8 – Products, Processes and Technology There are many airline companies all around the world. The major competitive advantage attained by the same is in regards to the radius with which it flies within a stipulated period of time (Jetstar, 2012). Established in 2000, and the company offers both local passenger air transportation and international operation service. 1. 2.3.1 Brand7 Low to Moderate According to the Michael Porter, the competitive advantage of the business can be analyzed based on the five forces (Dälken, 2013). Upon concluding the research for the task environment, the main forces shaping the Australian Airline industry was the cost of fuel, this being such a key factor because it, namely Valueair, Tiger Airways, Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. 2.2 Major Competitors6 It is owned by Westbrook Investments and Qantas Group Holdings (Jetstar, 2014). jETSTAR | Case Study Report | Executive Summary The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage. Jetstar Company was established by the Qantas to provide low-cost domestic services. Assessment 2: Report Executive Summary3 SWOT analysis of Jetstar Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. 3K | ICAO “I think one of the things we are most proud of at Qantas is that even through our toughest times we never lost sight of the customer,” Tully said. Pestle analysis of the aviation industry gives an accurate depiction of the external factors and its influences on the industry and extensively on the Qantas Group. The nature of the industry is to provide low fares all day and everyday across the Asia Pacific region and possibly all over the world. Competitive advantage in the Marketing strategy of QANTAS Airlines – ... About $64mn of the $1.53bn profit of the firm comes from freight division i.e. The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage. Executive summary. Due Date:10 September 2014 Student Number: 11449245 Executive Summary The article also covers top Jetstar Airways competitors and includes Jetstar Airways target market, segmentation, positioning & Unique Selling Proposition (USP). By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within, followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Management Report Name : Lalithaa Letchumanan IC Number : S8852820D Course : International Business and Management Batch : BMGE10906A Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and … Cost QANTAS Freight QANTAS domestic and Jetstar group constitutes another billion dollars of profit for the brand. Table of Contents This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. MGT330— Kym Treharne 2. 3. Use Porter's five forces model to critically analyse the budget, EXECUTIVE SUMMERY (Jetstar Airways 2009) * Staff members are multi-skilled which means efficient workforce. 1.9 – Competitors, Suppliers and Customers The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Case Study Report | Internal Analysis…………………………………………………………………….6 There are also possibilities of more foreign budget airlines operating in Singapore, and big airlines may also slash their prices to compete with the budget airlines. However, low cost still rules over flight services, especially for short distance flight. – Performance: One of the most important factors affecting customers’ choice in airline industry is on-time performance. 3.2.1 PESTEL Analysis. For Qantas Jetstar Domestic, the tangible resources would be the 10 new aircrafts and with up to 64 daily services that is going to be adding on to the business from September 2012(Saurine 2012). Jetstar Asia Airways Pte Ltd is based in Singapore. Submitted by selected, you are required to describe the organisation’s mission, describe and classify the organisation’s strategy, and identify its‟ value proposition and core competencies. Directory of Charts. Introduction Chapter 1: INTRODUCTION 1.1Purpose of Report4 3. IC Number : S8852820D jETSTAR | Case Study Report | Executive Summary The following report examines the organisational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis Jetstar Airways’ business-level strategy focusing on the airline’s competitive advantage. | Defending Territory Case Studies Analysis References. Of course there are factors like customer loyalty and flight duration to be considered when choosing an airline to fly with. JETSTAR ASIA | The reason for Jetstar for doing this is because they just owned the title of the most late-running planes of all major Australian domestic airlines in the past year (Saurine, Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. * Jetstar Airways operates with only 3 types of fleet. Figure 1.0 The process involved in Jetstar. You can receive alerts when the price drops. The main mission of Jetstar Asia airways is to fly further with five hour radius from the point of origination. On April 16, 2008, the company announced that it had achieved profitability for the year ended March 31, 2008, with an increase of 20 per cent in the number of passengers carried and a passenger load factor of over 75 percent, an increase of 4 percent over the previous year. 2.1 Product Category6 Conclusion. The product that is supplied by Jetstar is the affordable air travel to destinations across the world. The higher fuel price, terrorist threat and restrictive govt policies regarding open air travel right are some of the challenges in this industry.

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