easyjet business objectives
For shareholders, Stelios Haji-Ioannou owns 22% of the whole company. Porter’s five forces The threat of substitutes = Low The threat of substitutes for Easyjet comes from other transport tools such as trains, cars, boats, and so on. Product Development: Easyjet is adding flights and developing new flight routes to more places across the European even northern Africa. Kernchen, N. (2007). It’s what we call our Orange Spirit. 2. To effect and The interest rate generally affects this so that there is not any growth. An enhanced version of its fast boarding service attracts more customers. Understanding Strategic Management, Prentice Hall: Essex. The mission of the airliner is to provide a comfortable and economical travel option for the customers. How do you remove starter on a 1996 polaris scrambler 4x4 autamatic? easyJet aims to make travel easy, enjoyable and affordable, whether it is for leisure or business. 26 Issue 2, p28-30 Gray, C. (2009). Vision| Easyjet’s vision of the future is built on developing its strength to be the largest and best low-cost airline in Europe. Up to 2009, Easyjet had nearly 7000 employees throughout Europe. EasyJet is a public limited company which falls under an oligopolistic market structure and operates across the European continent with the vision of turning Europe orange. 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. Therefore for customers at any place, there will be more choices. The cost is pretty higher. html (13/04/2010). According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004. Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports. To The company underpins its long-term prospects matter its business with safety, customer satisfaction, future financial performance, people, and. A success history of the Europe’s second largest budget airline EasyJet began in 1995, when a young entrepreneur Stelios Haji-Ioannou leased two Boeing 737-200 aircrafts to initiate first routes from. Why don't libraries smell like bookstores? Or will you?, especially in the order in the. Save time and let our verified experts help you. The management of tourism, SAGE Publications Ltd.: London. Krishnan, A. This study examines the extensive strategic analysis of AirAsia Berhad that has enabled it to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). With our flex guarantee across all bookings, you can book your trip with confidence. Scholars If the new routes are operated well with lots of numbers of passengers and minimizing the level of delay times, Easyjet can consider opening more new routes across Europe. War as a business: technological change and military service contracting, Ashgate Publishing Limited: Hampshire. Customers may pay higher for tickets if they borrow. Easyjet has quite a comfortable position in the UK's low-cost market as the biggest operator. Implementation The route starts from a UK airport such as Liverpool, Bristol, Stansted, it is necessary for Easyjet to make a good deal with the airports. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. CAE to offer pilot training in India, earns Level D certification, win $53 million in FFS contracts, [Online] http://www.atwonline.com/channels/airlineprocurement/article.html?articleID=2265 Azureholidays, (2009). The purpose of setting up an on-line business is to ensure growth, efficiency, competitive advantage and leverage over competitors. Threats: Economic downturn may lead to a decrease in casual flyers. The locations available for EasyJet allow it to operate in the lucrative markets (EasyJet annual report … High capital requirements also negate the threat to some extent for Easyjet”. Economic According to appendix 2, “some experts predict that the UK interest rate will increase to 3% in 2010 and 2011”.
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