how to choose a salon location

Like with parking space, easy access to public transport makes it easy for your staff and clients to reach you. If this is your first salon you’re starting, it’ll most likely be in a city you know like where you live. So if you can afford it, try to build for the future from start. What’s the local demographics like? Before launching your salon, carry out market research around your chosen location to consider the type of people that live within the area. Population and Your Customer When choosing a city or state to locate your retail store, research the area thoroughly before making a final decision. Choosing the right location is about so much more than finding the place that looks closest to the one you’ve envisioned. You should also consider the type of salon you want to start and if there are other salons operating in the same niche as you in the area. Rent is the biggest cost for salons after wages. Are there fees for shared facilities? Where your salon is located says a lot about what type of salon it is. Is the community seasonal in the area or stable all year? Learn how your comment data is processed. If you have your sights set on being in a town or city centre, then you should expect to pay much higher costs compared with an outer suburb salon. 2.) Be sure to understand all the regulation and policies for the facility up front to avoid negative surprises when you’ve already signed the lease. How To Start A Mobile Tanning Business From Home, Everything You Need to Know About Nail File Grits. These are a few of … But maybe you’re looking to expand your salon chain footprint into another city. Having good traffic outside your salon is crucial. I had lunch last week with two friends who both opened up their own salon’s last year. The local city hall should be able to help you with this and they should all have a website with contact details (like LA example here). Once you understand your audience, you can style your salon and target it towards them. If not, you’ll need to consider a different location. The optimal location should ideally be no farther away than a few miles. Filter it out. The Best Professional Acrylic Nail Kits for Your Salon. The demographics of people in your new location may influence the feasibility for you to open a salon there. You wouldn’t trust your hair to a woman with a bright blue mullet or a guy wearing … Talk to distributors. If you buy your dress while visiting your hometown but you live across the country, that might not be the most convenient place—especially if that’s also where your alterations are being done. Required fields are marked *. There could be hidden fees that are not immediately obvious so make sure you bring the total cost picture on the table before you sign the lease. Your business location determines the taxes, zoning laws, and regulations your business will be subject to. These are the three most important things when you’re starting a salon. Your location needs to be consistent with a particular image or style. Ask the salon owner for permission to download your client list and their contact info. How convenient is it for suppliers to make deliveries to the salon? So you know in what city you’ll open your salon. And how do you choose where to locate your salon? When selecting a location, it’s important that the store is visible and easily accessible by car, passersby and public transport. Picking the right location is a must for learning how to choose a bridal shop, in that you’ll want to choose somewhere that’s accessible to you. Make sure the location fits your private life so that you have easy access to the things that important to you. Your landlord may be excited to get a full service salon in the building, but he/she is probably not the deciding person if you’re actually aloud to do what you intend to do. And it’s now you have the chance to negotiate it. You’ll need to fit storage into your salon layout for the items you use regularly. The location you’re looking at will most likely not conform to all points so you can use some of them as reasons to why you think you deserve a lower rent. If you open near a set of small shops, there’s a higher chance that people might pop in and book an appointment. How many competitor salons are there in the area? After much effort and resources spent, i got an office space. Most salon websites have staff pages that list stylists expertise, so be sure to take a look before you make an appointment or call and ask. Cleanliness is the most important factor to consider when choosing a nail salon. That’s a good start. A Salon Location With a Future A certain spot may be good for business, but if it's not zoned for what you plan to do, you're asking for trouble. There are many factors to consider and we’ve pulled together our top tips on what to look for when choosing a location for your salon. Let's assume a Beauty salon is 1500 sf, located in a retail strip center, and has a ton of foot traffic. When discovering different locations for your salon, take the time to consider the other salons within the area. Finally, the location that you choose needs to be legally acceptable for whatever you plan to do there. How to Choose the Best Salon Marketing Agency in 2020, The Must-Have Salon Instagram Tools: Tips For The Busy Salon Manager, 77 Unique & Classy Hair Salon Names for the High-End Salon. 2. How to Determine the Value of a Beauty Salon. If you’ve found a salon location you like, I’d suggest you take an afternoon nearby the salon and count how many people that walk past the location. This is the property of the salon if you are an employee. If you’re not looking to locate within a town or city centre, ensure that your salon has a car park. Research your competition in the area where you want to open your salon so that that number of salons is not too dense in comparison to the number of inhabitants there. Why Is Business Location Important?. Finding the best hair salon requires a little detective work, so let’s see what you need to look for in finding that great hairdresser. To give you and idea of room sizes you’ll need, you can read my guide to salon sizing here. Choosing a location for your salon/spa is one of those important decisions you’ll make in the early stages of establishing your new business. Is there adequate parking space in the area? A woman just wanting her hair trimmed may go to a different salon than one who wants a permanent, coloring, or other more extensive services. Keeping as many of your regulars as you can will get you off to a better start. Disclosure: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no cost to you. What do I need to purchase for my new salon. I hope this article has helped you with how to choose a salon location. But many salon does not necessarily mean that it’s a bad idea to start there. Plenty of clients will follow their favorite professionals to the moon if necessary, but they tend to be the exception rather than the rule. Just recently, i established a technology company in Owerri, the capital of Imo state, Nigeria and in the process of putting up the necessary things; i had to deal with the headache of getting a good location at a good price. Are there any specific costs or taxes in the location of your salon? How much reparation work is needed? Which location most closely fits both your current and future needs? The first place to start in choosing a salon is to evaluate what needs to be done. Carefully plan everything you need to fit within the space, including product displays, chairs, mirrors, equipment and waiting area. When considering the location of your salon, think about how much it’s going to cost you. This can open up opportunities to collaborate and they will also help attract new clients to your salon. Is the facility large enough for your salon? So you want to make sure the image of the area rimes with the image you want your salon to have. The location of a business can affect many aspects of how it operates, such as total sales and how costly it is to run. Sure, there’s exceptions to this, but generally, you’re better off locating your salon in an area where there will be people all your round where you can run a more stable salon business. Your email address will not be published. When you go and look at the salon location, remember to also check out who it is that you have next to you. One of the salon’s has been doing extraordinary well while the other is still struggling to fill their books and get to good profit. Whether you’re just starting out as an independent, opening your first salon or looking to rebrand your existing salon business, the name you choose is extremely important. What are the costs of the treatments? The other will be things that will influence the performance of your business but that you may be able to compromise on. Is your business going to be formal or elegant? Does the facility meet your salon layout requirements? It may be tempting to open a salon in a city … The average income, for example, can be a determining factor if you’ll be able to keep the prices that you would like in the new location. It’s about being somewhere your customers will see you, about being in a competitive location, about staying within budget, and about meeting local and state regulations and laws. If you are looking to open a fresh, fun and creative salon then you might be best setting up close to a town or city, whereas if you’re looking at offering services to an older audience, then the suburbs may be a much better place to locate. How visible will your salon be? Do you need to pay for security? There are 10 stations and waxing and facial rooms. But this is also the most crucial part. If so, there’s some important factors you need to take into account when picking your salon location. Cleanliness, location, convenience, and prices are all factors that can help a person decide which salon is best for them. But to stay in business, you’ll have to attract new clients, too. This will be painful in the long run and something you should try to avoid if you can. Here’s what you need to consider when picking the area to start your salon in. The main difference between the two types of haircutters is that barbers are typically trained to cut shorter, traditional haircuts for men while salon stylists are trained to cut longer, fuller men's styles. There’s 21 factors you should consider when choosing the location of your salon: When you consider how to choose a salon location, there’s important factors to consider for the city/community (point 1-4), the area surrounding the salon (point 5-9), as well as the specific salon location/facility (point 10-21). Even if you can only offer limited spacing, there’s a relatively fast turnover of clients so spaces will continue to free up quickly throughout the day. Your Salon Dimensions Guide. You want your salon space to be clean. If you want to grab people’s attention, try and make sure that you are located on a main road or in a busy area so they can easily see your business and pop in for treatments. If you have a dedicated client base that will be continuing to visit you for treatments, it’s vital you are situated somewhere they can actually reach you without too much hassle. In quieter periods, will you still be able to comfortably pay rent on top of bills and wages? A competing salon can mean trouble. You know how many chairs you have in the salon, is there enough parking space to cater for a fully booked salon? If you have your sights set on being in a town or city centre, then you should expect to pay much higher costs compared with an outer suburb salon. I strongly recommend you go through my opening-a-salon checklist here to learn more. You don’t want to spend time worrying about break-ins or sabotage on your salon. Your salon location is also one of your most powerful marketing tools. You should never sign a lease without being sure you'll be permitted to operate your business in that space. For starters, pick a location that’s convenient for your current clients. If you’re starting a nail salon and are storing fire sensitive supplies, you may need to get approval for that. Ask for recommendations from friends or even people you don’t know. Will you have other businesses as neighbours? There are many things to consider when choosing a salon location. Visibility-: Do you know that if you locate your business in a place where it is very visible and could … Free parking will appeal to clients as they won’t have to worry about where to leave their car when visiting you for treatments. Like most things in life these days, there’s an app for this exact dilemma—several in … Without doubt, this is one of the most important decisions you have to make, and even though it might not seem it, it can be quite challenging. Moving location can be costly and cumbersome. They’re both very talented and business minded hairdressers with good experience from the industry. It needs to be convenient for your salon clients to visit you. Sometimes the hardest thing about choosing a hair salon is blocking out the noise. If you own a retail business, do you want a traditional store or an online store? When considering the location of your salon, think about how much it’s going to cost you. As soon as you’ve agreed on the rent, it’ll be very difficult to change it. The first thing that you need to consider about the location of your salon is its proximity to your town’s commercial life. Is a former salon space currently up for grabs? It will hit you every month and always eat on your salon profit. But a separate storage room will be very valuable for you. What’s the disposable income of people in the area? 1. Now my office location is very accessible, the power supply in the area is favorable, the environment is a little bit quiet because it is not located close to a major road or market and i have easy access to labour because of the high number o… You want someone who specializes in … What is the Average Salon Size? You’ll only find yourself in direct competition with them and may struggle to attract new clients, as many customers will remain loyal to their current salon. Choosing a location for your salon/spa is one of those important decisions you’ll make in the early stages of establishing your new business. How to Effectively Market Your Salon on Social Media, How to Create a Salon Website: Step-by-Step Guide for Beginners, The Ultimate List of Tools to Grow Your Salon Business, Best Tools to Design and Produce Salon Materials. Clients pick salons based on a multitude of factors and one of those is accessibility. It’s time to start viewing specific salon locations – exciting! You should already have in mind what type of client you’d like to attract so consider whether your products and services will appeal to them. Ensure these businesses are relevant, however, and attract customers similar to your own. If so, why did that business close its doors? Not have good parking space can be a killer for your salon. A good salon location that is visible to many people, is like free marketing. When negotiating, you can use this list of salon location criteria. most important decisions you have to make, The Importance Of Hygiene In a Salon – Safe & Hygienic Working Practises. Next up, think about where the beauty salon is. Choosing a salon simply because they use your favorite product line and the interior designer really outdid herself isn’t wise. What insurances do you need? Obtain location demographics from the … Why does this matter so much? In fact, if your salon is based in an area with little people and poor traffic, you’ll need to be prepared to invest more in marketing of your salon. See the Stylists. Location, Location, Location. One of the vital things to take away – understand your local audience. Also this increases the chances that people will book with you even if they don’t live in the area themselves. Check to see if there are street lights around or where it’s possible to light up your salon if lighting is limited. There could also be other costs associated with the starting a business in a new city. When you create your budget for opening a salon, you should not only take the rend into account but the complete cost for the location. Let me know any feedback you might have in the comments box below. Head over to our Facebook and Twitter page for more useful #SALONMANAGEMENT hints and tips or contact us if you’d like more help on any aspect of setting up a salon. After our meeting it became obvious how crucial choosing the best salon location is to success. You can move furniture around later but not the walls in the building (very easily at least). Create a mailing to reach out to your clients to let them know your new address and tell them about any special offers at your new location. You’ll for sure have some make it or break it factors when choosing your salon facility. So you want to make sure you land on an affordable rent from start. Some cities are incentivized to grow the number of small business. Will your salon sign be visible? They are far more likely to pick a salon located within close proximity than they are to pick one three towns over. Will you have accesses to a basement or storage? There would be no point in setting up a beauty salon that offers the same treatments as one down the road. There are a lot of other, far more important factors that go into picking a place that will ensure your long-term happiness. The location you choose for your salon or spa should reflect the type of brand you envision building (or the type of brand you already have, if this will be a new location or a franchise salon location). Have you considered to total cost of the salon (and not just the rent)? How to Choose a New Hair Salon The Secret to Choosing a Salon or Stylist I am regularly asked by new clients and readers to explain why stylists behave a certain way or why clients tend to stay with a stylist who doesn’t seem to listen to their client. Did you find this post helpful? However, there can be restrictions when it comes to what you’re allowed to do that is visible outside your salon. So you want to ensure that you have some layout designs that’ll work before you sing the lease. You know the city and area where you want to locate the salon. Come back to Salons Direct next week when we’ll be looking at how to launch your salon. Should you invest in a freestanding building, in a shopping center or strip mall, or in a shopping mall? When Is The Right Time To Promote Your Salon Staff? Make sure that there’s a gap within the market for you to set up close by. Is the city good at promoting local businesses? This means they have taken courses, passed written state exams and been certified by their cosmetology school and by the state. You'll need to make a strategic decision about which state, city, and neighborhood you choose … Choosing where to go for the best cut, hair color and style depends on where you live, and your economic situation. Is your salon hidden away? Save my name, email, and website in this browser for the next time I comment. Choose the wrong location, and you may find that you are limiting your salon’s potential for new and influential customers. They both seem to be doing everyting right but there’s one thing that’s makes those two salons very different. Naturally you want to keep this as low as possible. Would you prefer it to … You also want the salon location to be a safe place for you and your staff to commute to. However, do you actually need all this space right now? Not that this article is part of a full series of posts on how to open a salon. What do they specialise in? If this is your first business, you may think you need to buy a big salon with the intention of expanding in the future. On the other hand, avoid choosing a salon that’s too small as you and your customers need adequate space to move around without it feeling tight and confined. There’s An App. But what are the best locations for hair salons? This can be costly to you and something you’ll need to budget for up front (and include in your salon lease negotiation). Deciding how to chose a barber versus a salon and find a good place to get a men's haircut near you can be tricky. If the building is old, you need to watch out for upcoming repairs. You might be keen on a particular area, and it might be really accessible for clients but you must be sure the salon is within your means and budget. But the area you’ll pick for you salon can make all the difference. The size may be enough now but what in six months when you’ve built your salon clientele? I’ll now dive deeper into each aspect of picking a salon location. Are there any rules, policies, or procedures that’ll limit what you can do in the salon? Being situated in a well-known place will also help new customers easily locate you. It will be easier for you to get more new businesses if you choose a high-traffic location. This could bring you benefits that’ll help you get a better start than if you’re starting in a city where the interest to support entrepreneurs is lower. If proper sanitation techniques are not followed, you can contract a nasty bacterial or fungal infection from the nail salon. Finally, don’t forget that you’ll be commuting everyday to the salon yourself. To retain a successful business, it’s a good idea to set up your salon close to other businesses, as this can actually attract new clients for you. You might need more space if you’ll be renting out a chair to a freelance makeup artist or other therapist, but if not, you might be forking out for unnecessary rent and utilities that are simply not needed. Competition – It's easy for anyone to set up a beauty salon business. But a trendy cafe or fashion store that has the same type of customer as you can be great for your business. Strategic partners: While this may not seem like a big issue, the reality is that strategic partnerships … If you’ve done your research around opening a salon and are now ready to turn your dream into a reality, then the next step is a crucial one for your business – finding the perfect location for it! Many hair and beauty appointments often take place in out of work hours, such as evenings and weekends, so make sure the area is well lit to ensure clients feel safe and welcome at all times. This site uses Akismet to reduce spam. The Chamber of Commerce could is a good place to start to understand what those costs may be. Some factors will be deal-breakers for you. It may be tempting to open a salon in a city that is bustling with people during summer time. Your email address will not be published. Investigate this upfront to avoid negative surprises. Is the community seasonal in the area or stable all year? Location, Location, Location It is, of course, largely desirable to position your salon in the centre of a bustling town or city where footfall is high, though these premium and highly sought-after locations will mean higher rent and business charges. Does the area fit with the image of your salon? Read local papers and speak to other small businesses in the area. Create the look: Colour Look Hidden Twist, Choosing the perfect location for your salon. How convenient is it for you personally to commute and work at the salon location. This may seem like a small thing but if it’s not easy for people to deliver to your salon, you may find yourself spending a lot of time one the phone trying to coordinate deliveries and carry heavy boxes up stairs. Choosing the right location for your business can seem like a daunting task. Although the outside of the salon might look great and tick all the right boxes – one of the other factors to consider is both the layout and sizing of the salon. We’d also suggest looking at the lighting outside of the salon to make sure it’s well lit. For a hair salon, you’ll need accessible water which needs approval. Observe the individual stations to see how clean they are, and if disposable tools are removed and thrown away, the station sanitized, and new clean tools set out. Make sure you understand what the tax policies are in the city where you’re looking to open your salon. But to enable that, you’ll need room for storage. It’s vital that you do plenty of research about every location and find one that will work well for both you and your clients. It goes without saying that the more competition you have, the tougher it will be to be successful. Consider the proximity of the new location before relocating a beauty salon If you’re still looking for a new site for moving a beauty salon, don’t get too carried away and choose a place on the other side of the state.

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